Thursday, September 30, 2010

I often find it hard to articulate what I mean. When I read this I felt, yes, thats exactly what I mean... Thank you William.

To whom it may concern:

Our current media distribution system is a “push” based system whereby the general public is told what movies to watch and picks from that list. A push based system allows for the public to be made aware of the top grossing movies only. It doesn't make sense to advertise lower-grossing movies without a general appeal since it is hard to cost-effectively market to niches.

Unfortunately this means that all high-budget movies are tailored for what may improve their chances within the general market. Since my tastes fall outside that of the general market there are very few movies made with me in mind. There may be enough like-minded people to sustain a movie industry segment aimed at us but the current distribution system does not allow for it.

This is why distribution systems such as The Pirate Bay are so vital. These are “pull” systems. In a pull based system I can find and support niche movies such as Die Beauty. This is because I seek out movies to my taste instead of choosing from the list I was presented by advertisers.

Hopefully more people will begin to use these pull based systems and eventually there will be a sizable demand for movies in hundreds of niches. This will ultimately benefit the consumer greatly because there will be a number of movies made for a variety of personal tastes instead of just the tastes of the average consumer.

In the meantime thank you for producing a movie aimed at me. Very few do and I am thankful for every one.

Keep up the good work,

Tuesday, September 21, 2010


We have received subs in Portuguese, Spanish, Dutch, Russian, French, Greek, Italian... This is great, thanks!

After the Weekend

The weekend on the FrontPage of TPB is over and I am overwhelmed. Thanks everyone for the comments, the mails (I’m working on it, and eventually I will answer them all) and most of all; thanks for sharing the film. Die Beauty is a different film. Or like someone said; “Die Beauty is a quiet, slightly surreal, and slightly upsetting psychological, um, thriller? Anyway, the cinematography is beautiful and the plot is very enigmatic. It's a film that keeps you guessing, but never gives any answers.” Without TPB this film would live a very quiet life and soon (if not already) it would be forgotten. Instead people are discussing not only the film it self, but also the phenomenon, the unusual way of distribution and the film being a low budget independent film.

I’ve received a lot of questions about how Die Beauty came to life, and I will try to answer some of your questions below:

The summer of 2005 I moved back to my home village in Värmland, Sweden. I was determined to make my first feature. So I started slowly. One step at the time. Always hoping for some financial support. If we just finish the script… If we gather the team and all the actors. If we just make a plan for the shooting of the film. Eventually we had put so much love, work and stubbornness into the Die Beauty-project – it was impossible to let go. So one day, we made the decision to shoot the film, with or without financial support. The local film fond Film i Värmland and Stiftelsen framtidens Kultur helped us with the cash you really, really need (to pay food and transport). But besides that the crew and the actors (more or less 50 people) worked hard on their free time to shoot this film. We had 15 000 euros in cash. We had Mediamente arranging companies in Oslo to provide the camera and technical equipment etc, and we had a whole village that decided to help us and support us in every way they could, cooking, driving and lending us their houses. We had the acting girls that worked so hard without complaining about anything. After a beautiful summer, when the rain poured only when the rain was supposed to be pouring I thought: If we just edit the film someone might actually want to show it? Nope. It’s a tough business.

So came the day when my friend Yvonne told me about the fantastic Bio Rio in Stockholm. They are working hard to release films that (of many different reasons) have a hard time finding distribution. And the day after that I bumped in to Hanna Sköld and she told me the story of her independent film Nasty Old People. She had screenings at Bio Rio and at the same time she had the film released on The Pirate Bay. I instantly loved that idea. Sharing has always been an obvious thing to do but I didn’t have a plan or a strategy to make it visible. When it was clear that TPB would let me have a weekend on their FrontPage I was speechless. This was the best thing that could happen to Die Beauty.

Thanks to Hanna and The Pirate Bay the film is out there. It will be out there tomorrow and the day after that.

Friday, September 17, 2010

The film is yours

Releasing our film at Bio Rio in Stockholm and at the Pirate Bay today at 18:30. It's yours, so please download, watch, seed, comment and rip it apart. If you like to, re-edit and write a new script at

Tuesday, September 7, 2010